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Break Through
AI Taboos

Discover and address the 100 unspoken fears holding back your AI transformation

Web Summit 2025 · Lisbon

The Hidden Problem

The biggest barriers are
the ones nobody talks about

Most AI resistance stems from psychological taboos—unspoken fears and concerns that employees feel they can't discuss openly

🤫

Spot the Taboos: What You'll See

🙈
Quiet Non-Adoption
"Tools are available but mysteriously unused"
🎭
Surface Agreement
""Great idea!" in meetings, resistance in practice"
🔧
Creative Workarounds
"Bypassing AI systems to use "the old way""

What Doesn't Work

  • Assuming everyone is excited about AI
  • Generic "change management" programs
  • Ignoring emotional and psychological resistance
  • One-size-fits-all training approaches

Our Approach

  • Identify all 100 AI taboos in your organization
  • Map resistance by reason and intensity level
  • Provide targeted, neuroscience-based interventions
  • Track progress and measure effectiveness

The Framework

The Periodic Table of AI Taboos

Like the periodic table organizes chemical elements, we've mapped the 100 unspoken fears about AI into 25 distinct zones. Each zone contains 2 specific taboos with shared patterns, triggers, and science-based remedies.

🚛
Truck Driver
55+

"AI makes decisions without me—I prefer talking to my supervisor"

Autonomy × Concerned
⚖️
Young Lawyer
30

"Will AI make my years of training obsolete?"

Career Security × Resistant
🧪 ✨

Like Chemistry, But for Change

Just as Mendeleev's periodic table revealed patterns in elements, our framework reveals the hidden patterns in how people really feel about AI—helping you design interventions that actually work.

👆Hover any cell to explore • Each zone contains multiple taboos
🤖
AI is too Autonomous
Autonomy concerns
🔧
AI is too Inflexible
Rigidity issues
🤐
AI is Emotionless
Lacks warmth
🌫️
AI is too Opaque
Unclear decisions
🤝
People Prefer Human Interaction
Connection matters
1
👤
Level 1
Workflow
2
👥
Level 2
Collaboration
3
⚖️
Level 3
Trust & Fairness
4
💼
Level 4
Career Security
5
🏢
Level 5
Org Stability
Bw
Sy
Bewilderment
+
Superiority
Zone 12 Taboos
Level 1 × Autonomous
• Bw: Bewilderment
• Sy: Superiority
Am
Mi
Amplification
+
Mismatch
Zone 22 Taboos
Level 1 × Inflexible
• Am: Amplification
• Mi: Mismatch
Cn
Ds
Condescension
+
Dismissiveness
Zone 32 Taboos
Level 1 × Emotionless
• Cn: Condescension
• Ds: Dismissiveness
Av
Fg
Aversion
+
Fogginess
Zone 42 Taboos
Level 1 × Opaque
• Av: Aversion
• Fg: Fogginess
Al
An
Alienation
+
Antipathy
Zone 52 Taboos
Level 1 × Human
• Al: Alienation
• An: Antipathy
Dl
Ov
Delegation
+
Overtrust
Zone 62 Taboos
Level 2 × Autonomous
• Dl: Delegation
• Ov: Overtrust
Cf
Eg
Conformity
+
Exaggeration
Zone 72 Taboos
Level 2 × Inflexible
• Cf: Conformity
• Eg: Exaggeration
Dt
Hw
Detachment
+
Hollowness
Zone 82 Taboos
Level 2 × Emotionless
• Dt: Detachment
• Hw: Hollowness
Bl
Cc
Blindspot
+
Concealment
Zone 92 Taboos
Level 2 × Opaque
• Bl: Blindspot
• Cc: Concealment
Dd
Di
Dependence
+
Distance
Zone 102 Taboos
Level 2 × Human
• Dd: Dependence
• Di: Distance
Dc
Du
Discrimination
+
Diffusion
Zone 112 Taboos
Level 3 × Autonomous
• Dc: Discrimination
• Du: Diffusion
Ce
Co
Convergence
+
Constraint
Zone 122 Taboos
Level 3 × Inflexible
• Ce: Convergence
• Co: Constraint
Cr
Dv
Corruption
+
Devastation
Zone 132 Taboos
Level 3 × Emotionless
• Cr: Corruption
• Dv: Devastation
Cv
Dr
Covertness
+
Disproportion
Zone 142 Taboos
Level 3 × Opaque
• Cv: Covertness
• Dr: Disproportion
Df
Of
Defiance
+
Offloading
Zone 152 Taboos
Level 3 × Human
• Df: Defiance
• Of: Offloading
Dm
Dp
Dismissal
+
Displacement
Zone 162 Taboos
Level 4 × Autonomous
• Dm: Dismissal
• Dp: Displacement
Ad
Ay
Adaptation
+
Atrophy
Zone 172 Taboos
Level 4 × Inflexible
• Ad: Adaptation
• Ay: Atrophy
Da
Im
Disappointment
+
Impairment
Zone 182 Taboos
Level 4 × Emotionless
• Da: Disappointment
• Im: Impairment
In
Ob
Inscrutability
+
Obscurity
Zone 192 Taboos
Level 4 × Opaque
• In: Inscrutability
• Ob: Obscurity
Dt
La
Destitution
+
Lagging
Zone 202 Taboos
Level 4 × Human
• Dt: Destitution
• La: Lagging
Fa
Oh
Favoritism
+
Overhaul
Zone 212 Taboos
Level 5 × Autonomous
• Fa: Favoritism
• Oh: Overhaul
Fr
Li
Fragility
+
Lock-in
Zone 222 Taboos
Level 5 × Inflexible
• Fr: Fragility
• Li: Lock-in
Dn
Do
Depletion
+
Domination
Zone 232 Taboos
Level 5 × Emotionless
• Dn: Depletion
• Do: Domination
Em
Et
Enmeshment
+
Extinction
Zone 242 Taboos
Level 5 × Opaque
• Em: Enmeshment
• Et: Extinction
De
Ed
Dissonance
+
Endangerment
Zone 252 Taboos
Level 5 × Human
• De: Dissonance
• Ed: Endangerment

📊 5 Levels of Discomfort

🚀Excited

"This will transform my work!"

👍Supportive

"I see the potential benefits"

😐Neutral

"Not sure what to think yet"

😟Concerned

"I have some worries about this"

🛑Resistant

"This threatens what I value"

🎯 5 Underlying Reasons

💼Career Security

Will AI replace my job or devalue my skills?

🧠Competence Anxiety

Can I learn to work effectively with AI?

⚖️Ethics & Trust

Is AI making fair and reliable decisions?

🎮Autonomy

Am I losing control over how I work?

🤝Human Connection

Is work becoming too impersonal?

See It In Action

🚛

Driving Home

European Logistics | 55+ years

The Situation: Experienced truck drivers nearing retirement resist AI-assisted routing and logistics systems.

How it showed up
  • Avoid AI tools, prefer manual methods
  • Bypass AI systems, seek human advice
  • Disable AI features silently
Our intervention
  • Designated Human: colleague available for edge cases
  • What to Change/Keep: drivers identify where AI helps vs. hinders
🎮 Autonomy × Concerned🤝 Human Connection × Concerned
⚖️

The Young Lawyer

International Law Firm | 30 years

The Situation: Associates who invested years in training now face AI tools that can draft documents and analyze cases in seconds.

How it showed up
  • Manually rework AI outputs
  • Question AI conclusions and decisions
  • Disengage when AI performance is unclear
  • Quiet skepticism toward AI deployments
Our intervention
  • Human Oversight Sessions: diverse group evaluates AI outcomes
  • AI Experiments: compare AI vs human work in simulations
💼 Career Security × Resistant⚖️ Ethics & Trust × Concerned
🧪
100
Unique Taboos
50 pairs across the table
📍
25
Zones
5 Reasons × 5 Levels
🎯
5
Core Dimensions
From Autonomy to Connection
✨
∞
Solutions
Tailored interventions
📖

How to Read the Table

Each zone represents the intersection of a reason for resistance (column) and a level of discomfort (row). Within each zone live 2 specific taboos—individual fears or concerns that share similar patterns and require tailored interventions.

Three Levels of Customization

From Quick Insights to Deep Transformation

Choose the level of depth that matches your needs and organizational readiness

01

Predictive Analysis

Based on Your Data

We analyze your organization's demographics (age, profession, education, industry, AI experience) to predict which taboos are likely present and suggest areas of focus.

No employee survey neededInstant insightsGeneral recommendations
Timeline: < 1 hour
02

AI Taboo Quick Scan

Digital Questionnaire

A targeted questionnaire that pinpoints actual areas where AI adoption is challenging. Provides precise suggestions for actions and measurable evaluation.

15-minute digital assessmentSpecific problem areas identifiedTargeted action plans
Timeline: < 1 day
03

AI Taboo Assessment

Comprehensive Deep Dive

Full assessment across a larger employee group. Creates a detailed picture of your situation with tailored solutions and specific evaluation of intervention effectiveness.

Org-wide assessmentDetailed zone mappingCustom intervention designNeuroscience-based activities
Timeline: 2-4 weeks

The Result

Engaging, Science-Based Interventions

Transform resistance into adoption with playful, neuroscience-backed activities designed for lasting change

Neuroscience-Based Methods

Activities grounded in proven principles of learning and behavioral change

  • Cognitive reframing exercises
  • Experiential learning workshops
  • Social proof techniques

Engaging & Playful

Interactive experiences that make difficult conversations feel safe and productive

  • Gamified scenarios
  • Role-playing simulations
  • Team challenges

Tailored to Context

Interventions designed specifically for your organization's unique taboo profile

  • Zone-specific activities
  • Role-based approaches
  • Culture-aware solutions

Measurable Impact

Track progress and effectiveness with clear metrics and continuous assessment

  • Before/after comparisons
  • Adoption rate tracking
  • Sentiment shifts

The Goal: Effective AI Use

Our objective is always to improve effective use of AI. This means helping your team understand both when to use AI—and importantly, when not to use it.

Dual Framework

See the Complete Picture

Combine emotional and capability insights for comprehensive understanding

Sentiment Analysis Heatmap

25 zones mapping sentiment levels against organizational reasons

Excited
Supportive
Neutral
Concerned
Resistant
90%
90% readiness
75%
75% readiness
45%
45% readiness
30%
30% readiness
15%
15% readiness
80%
80% readiness
85%
85% readiness
60%
60% readiness
40%
40% readiness
25%
25% readiness
50%
50% readiness
55%
55% readiness
50%
50% readiness
45%
45% readiness
40%
40% readiness
30%
30% readiness
35%
35% readiness
40%
40% readiness
60%
60% readiness
70%
70% readiness
10%
10% readiness
20%
20% readiness
30%
30% readiness
75%
75% readiness
85%
85% readiness
Technology
Leadership
Culture
Resources
Skills
Strong Support (70%+)
Moderate (40-70%)
Resistance (<40%)

Security

Enterprise-Grade Protection

SOC2

Type II

AES-256

Encryption

GDPR

Compliant

Residency

Control

Ready to break throughyour AI taboos?

Discover what's really holding your organization back—and how to fix it

See you at Web Summit 2025 · Lisbon

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